The visual identity project for the Lá no Mercado brand was developed in collaboration with the Fosfato Design communication office, aimed at supporting a growing network of stores specializing in typical food and beverages from Minas Gerais. The brand reflects the authenticity and gastronomic richness of Minas Gerais culture, capturing the diversity of flavors and the quality of the products offered. The choice of typography and graphic elements, such as the food and drink icons at the top, reinforces this proposal of authenticity and connection with the consumer.
The visual identity was designed with a vibrant and contrasting color palette, evoking the variety of products and the welcoming, artisanal nature of Minas Gerais cuisine. The colors in the logo symbolize different product categories, from preserves and condiments to meats and beverages, creating a strong and memorable image. This visual approach not only aims to represent the brand attractively but also to create a visual experience that conveys the diversity and tradition of Minas Gerais.
